Presented by Altera Media LLC  ·  Sponsored by City of Atlanta  ·  Invest Atlanta
2026 FIFA World Cup  ·  Atlanta, Georgia

ATL ARt

Scholarship  ·  Immersive Workforce & Public Art Competition

This spring, Altera is selecting up to 100 university students across Atlanta to learn augmented reality and generative AI -- and compete to have their work displayed in front of millions of World Cup visitors during one of the most watched sporting events on the planet.

This is not just a workshop. It is a scholarship, a competition, and a career-defining opportunity to put your work on the map -- literally.

$1,000
Cash Prize Per Winner 8 winning AR art pieces will be selected by a panel of judges and deployed along a self-guided walking tour in Atlanta on June 16-17, 2026 -- live during the FIFA World Cup Gap Days. Millions of eyes. Your work. Your name.
01
Free Access

Learn AR and generative AI tools at no cost -- emerging technology reshaping storytelling, design, and creative careers.

02
Real-World Impact

Your work will not sit in a folder. Winning pieces go live on a public walking tour seen by World Cup visitors from around the globe.

03
Industry Exposure

Built in partnership with the City of Atlanta and Invest Atlanta. Work alongside professionals at the intersection of tech, art, and city-building.

04
Cash Prize

8 winners each receive $1,000. All participants gain portfolio-ready work and hands-on experience in one of the fastest-growing creative fields.

Program Timeline
April
Training Bootcamp
Learn the tools & build your AR piece
May
Competition
Submit your work for judging
June
Go Live
8 winners deployed for World Cup
How to Apply
natalia@alterafestival.com
Rolling Admissions
Spots are limited and filled on a rolling basis. Apply early to secure your place.